Hi Guys!

My name is Serein Wu and welcome "Behind the Beauty."

Each week, we take a behind the scenes look inside the worlds of beauty and fashion, by talking directly to the professionals who work for the brands we all know and love.

Join me each week as we pull back the curtain and take you behind the beauty!

SEASON 2, Episode 10 (LIZ KAPLOW)

Kaplow, is a PR and Communications agency that represent several of the beauty and cosmetic brands that I love Liz Kaplow, is the founder and an amazing woman. I am SO incredibly honored that she took the time chat with me an share some knowledge.  

Click here for Liz Kaplow.

Click here for Liz Kaplow.

She pioneered the use of storytelling to help brands connect with consumers more than two decades ago. Today, Liz continues to redefine the practice of public relations by embracing the industry’s evolving landscape. Kaplow Communications, the agency she founded, celebrates its 25th anniversary in 2016 — still proudly independent and still with Liz at its helm.

Click here for Liz Kaplow.

Click here for Liz Kaplow.

From its founding in 1991, Liz has built Kaplow into a world-class agency through her hands-on leadership, devotion to clients and long-standing influencer relationships. Her client list reads like a “who’s who” of top consumer brands — including Target, Microsoft, Shiseido, CVS and the Avon Foundation — who have been clients for a decade or longer. Under her leadership, the agency has earned many honors, from the Holmes Report’s prestigious Consumer Agency of the Year Award to a recurring top spot on New York Observer’s PR Power List. In addition, the agency culture she created and her focus on staff development earned Kaplow a place on the Holmes Report’s “Best Places to Work” agency list.

A passionate advocate for the advancement of women, Liz has mentored many prominent young professionals. As President of New York Women in Communications (2013-2014), she led the organization to a new level of success by focusing on helping women advance at all stages of their careers. She continues to serve on the NYWIC Board and was co-chair of the 2015 WiCi Awards.

SEASON 2, Episode 11 (SARA HAPP)